Knowledge Base - Production of Business Cards
Business cards have a number of specifications that must be carefully selected and adhered to to ensure a satisfactory product is delivered at the best possible price.
- Card stock - commonly reffered to as 'art board'
- Full Colour Print - Single Side or Double Side
- Cellglazing Finish (Lamination)
- Letterpress Business Cards
- Foil Stamping (Gold, Silver & and other foils)
- Die Cutting
- Cost Effectiveness
- Most Popular Type of Business Card
At BiziNet Printing, we offer two different cards of stock for general purpose business cards: 310gsm (standard) and 350gsm (premium).
Our 310gsm business cards are printed on a type of art board called "310GSM Pearl Artboard". 350gsm business cards use a higher grade type of art board referred to as "350GSM silk-HD matt". The "gsm" rating refers to the weight of the stock, and the general consensus in print is that a higher "gsm" results in a thicker card.
Some businesses require very specific types of stocks. Business cards can be printed on uncoated art board. Textured paper such as linen or felt is often requested - these stocks can be had with a selection of different shades.
Specific stocks incur an extra fee due to additional works involved in procurement of unusual stocks. Textured stocks are significantly more expensive than general purpose art board.
Full Colour Print - Single Side or Double Side
General purpose business cards are printed in full colour single or double side, by the use of digital or offset printing equipment.
The costs savings of printing a single sided business cards are insignificant, and our recommendation is to always use double sided business cards unless there is a specific business case for it.
It is a general and recommended practice to place business contact details on the obverse side and business product/service list on the reverse side. Professionals in the medical industry often place a location that allows the recording of the next appointment on the reverse side.
Celloglazing Finish (Lamination)
Commonly referred to as a "gloss" or "matt" finish, cellglazing refers to a film coating applied to business cards post print production. A celloglazed card will be thicker, last longer and resistant to oil & water. Celloglazed cards always last longer and look better - it is a highly recommended finishing option to ensure a professional image.
Celloglazing is often referred to as "Lamination", however in practice "Lamination" refers to a different process that uses a thicker material. Entry level "Lamination" machines are commonly sold as office equipment and are quite different to industrial celloglazing machines that are only operated by professional printers.
Letterpress Business Cards & Emboss
Letterpress Business Cards are produced by a completely different printing process to traditional digital and offset printing. Letterpress is a device that is able to press ink directly onto art board, therefore negating the need to run sheets internally through a digital or offset printing machine. This allows the use of very thick textured stock, such as 600gsm cotton.
Embossing involves the pressing of a die into a business card to leave behind a permanent pressed shape in the paper stock. This option is commonly used for corporate logos.
These methods of printing are considered "old school" in nature and are radically different compared to the modern digital printing method. They require significant industry expertise. As such, letterpress and emboss incur additional costs compared to general purpose business cards.
Foil Stamping is a closely related process to letterpress, where foil is pressed onto a card post print production. The most common type of foil is gold, i.e. "gold foil stamping". Other colours are also available. Print products that are produced with gold foil carry a certain level of prestige and are commonly used for marketing purposes by upmarket brands.
This is a sophisticated process that carries an additional cost.
Die Cutting allows the trimming of business cards post print to a particular shape. Die cutting allows your business to stand out in front of competitors, as die cut business cards are quite rare in circulation.
Out of all printing processes, die cut business cards are the most immediately noticed due to their erratic shape.
Just like letterpress business cards and foil stamping, die cutting is a sophisticated process that incurs an additional cost.
The base Australian standard for general purpose business cards is 90x55.
Business cards can be produced to other sizes. Common sizes encountered include:
Smaller business cards do not incur additional printing fees. Business cards that exceed the dimensions of the base Australian standard incur extra printing fees, or need to be resized prior.
If you are looking for a custom quote for a product for your business, it is good to know in advance the minimum amount of business cards you will be expected to purchase.
These are the minimum number of business cards expected:
- General purpose business cards (celloglaze or no celloglaze) - 250
- Foil Stamping - 1000
- Letterpress and Emboss - 1000
- Die Cut - 2000
Please note that the minimum amount of business cards refers to a single particular "set" of business cards - i.e. a card for each particular person in your business.
What is the most popular / common type of business card?
Our experience shows that the most common business cards in circulation are printed on 350 gsm stock with a matt celloglaze finish.
written by Daniel Moisyeyev
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